Visitor Promotion Campaign

Ensuring success through advertising and promotion

Every effort is being taken to make the Autoparts Re-Export Show a total success. A carefully targeted wide-reaching Advertising and Promotion program will be launched in English, Arabic and Farsi to ensure that exhibitors reach out to wealthy consumers and important buyers from the GCC countries, Iran, Egypt, Syria, Jordan, Lebanon, Turkey and the Indian sub-continent.

The Show will be advertised in leading dailies throughout the GCC, the Indian sub-continent and North Africa. Radio advertising, posters, signboards and direct mailers to high net worth customers will be included for better reach. Editorial supplements in leading dailies will be released to coincide with the opening day of the event.

Attracting the best in the autoparts re-export industry

Autoparts Re-export 2004 marketing initiatives are proven to increase high-quality attendance and boost traffic. Expo Centre Sharjah has the strength of an extensive industry database spanning the Pan Arab world. In addition, the show will be publicized through intensive advertising, publicity and direct mail campaigns, including radio coverage and VIP mailings. A review of current shows indicated that visitors were attracted by a dynamic marketing campaign that included:

• Extensive ad campaigns in key industry publications with a 500,000 Pan Arab reach.
• Direct mail and e-marketing initiatives to over 50,000 industry professionals and high-level attendee prospects.
• A sustained public relations campaign taking in more than 200 regional publications, including specialized retail media, websites and broadcast agencies.
• Personalised VIP invitations to leading government and public/corporate sector individuals.